Privacy Policy

Last Updated: 9/3/26

Amarae ("Amarae," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit amaraesleep.com (the "Site"), make a purchase, communicate with us, or otherwise interact with our services.

By using our Site, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Amarae, we may collect information including:

  • Name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Order and transaction information

  • Payment-related information

  • Account information, if you create an account

  • Customer service communications and feedback

  • Marketing and communication preferences

  • Device, browser, IP address, and other technical information

  • Information about how you browse and interact with our Site

Payment information is processed by Shopify and/or our third-party payment providers. Amarae does not directly store complete credit or debit card numbers.

How We Collect Information

We may collect personal information directly from you when you place an order, join our email list, create an account, contact us, submit a form, participate in a promotion, or otherwise provide information to us.

We may also collect certain information automatically through cookies, pixels, analytics tools, and similar technologies when you use the Site.

We may receive information from service providers and business partners that help us operate our ecommerce business, including Shopify, payment processors, shipping providers, analytics providers, advertising platforms, and marketing services.

How We Use Your Information

We may use personal information to:

  • Process and fulfill orders

  • Process presale purchases

  • Provide shipping and order updates

  • Process returns, refunds, or exchanges

  • Respond to questions and customer service requests

  • Maintain and improve our Site and customer experience

  • Prevent fraud and protect the security of our Site

  • Maintain business and transaction records

  • Send marketing communications when permitted by law

  • Personalize content, advertising, or communications

  • Measure the performance of our marketing and advertising

  • Comply with legal and regulatory obligations

How We Share Information

We may share personal information with service providers that perform services on our behalf, including ecommerce hosting, payment processing, order fulfillment, shipping, customer support, website analytics, email and SMS marketing, advertising, fraud prevention, and other business operations.

Our store is hosted by Shopify, which processes certain customer information in connection with providing its ecommerce services.

We may also disclose information when required by law; to protect Amarae, our customers, or others; in connection with a merger, acquisition, financing, sale, restructuring, or similar business transaction; or with your consent.

We do not disclose personal information except as described in this Privacy Policy or as otherwise permitted or required by law.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure performance, and support marketing and advertising.

Depending on where you live, you may have the right to manage or opt out of certain uses of your information.

You can also control certain cookies through your browser settings. Disabling cookies may affect the functionality of portions of the Site.

Marketing Communications

If you sign up to receive emails or other marketing communications from Amarae, we may use the contact information you provide to send product news, launch information, offers, and other brand communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.

If Amarae offers SMS marketing, additional consent and opt-out terms may apply.

Behavioral Advertising and Analytics

We may work with analytics and advertising providers to better understand how customers interact with our Site and to provide or measure advertising.

Depending on applicable law and the technologies enabled on our Site, certain information collected through these services may be considered personal information or targeted advertising activity.

Where required, we will provide appropriate choices regarding these practices through our cookie banner, privacy settings, or other privacy controls.

Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including the right to request access to, correction of, or deletion of certain personal information, or to opt out of certain processing or sharing activities.

To submit a privacy request, contact us at hello@amaraesleep.com.

We may need to verify your identity before completing certain requests. We will not discriminate against you for exercising privacy rights available to you under applicable law.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

Children's Privacy

Our Site and products are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided us with personal information improperly, please contact us.

International Visitors

Your information may be processed or stored in countries other than the country in which you live, including the United States and locations where Shopify and our other service providers operate.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

Third-Party Links

Our Site may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security, or content of third-party websites.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, legal requirements, or other operational needs.

The "Last Updated" date above will indicate when this policy was most recently revised.

Contact Us

Questions about this Privacy Policy or our privacy practices may be directed to:

Amarae
Email: hello@amaraesleep.com
Phone: (313) 307-5766
Mailing Address: 280 N. Old Woodward, Suite 100, Birmingham, MI 48009